Increasing ROI by measuring network capacity expansion's impact on Quality of Experience

Problem

Operators spend over 20% of their revenue each year to increase the capacity of their network. These investments come in terms of cell splits (capex), cell upgrades to next generation radio interface (capex), and increased backhaul (opex). Frequently, this investment is made "just in case", with little understanding of how the investment will impact customers' actual quality of experience. Since operators do not understand the baseline and trends of quality of experience, they cannot optimize their investment timing to generate "just in time" improvements in quality of experience.

Solution

OneVu™ OPTIMIZE generates quality of experience analytics that support operators' investment decisions. In a single solution, OneVu™ provides user granularity and multiple measurement perspectives that most operators have never seen. Now, operators can measure how quality of experience is fairing as cells and other network elements reach their capacity limits. Working both top-down (in terms of network paths) and bottom-up (in terms of customers impacted), operators can see how many sessions will be impacted by an investment decision. In addition, operators can drill down and see the services categories that are driving bandwidth growth at a given cell and plan accordingly.

Benefits

OneVu OPTIMIZE helps:

• Reduce and delay investment in unnecessary capacity upgrades

• Increases investments that support profitable customers and services, resulting in lower churn of desirable customers